Made by and for people

What we did

Brand concept
Brand strategy
Art direction
Design system
User experience
Motion design
The first French brand dedicated exclusively to vegetable meat.

Their mission is to find solutions to the environmental problems linked to our eating habits while maintaining the highest standards of quality and food safety.

This is the beginning of a new era for vegetable protein products. Magic Bean wants to play a key role in building tomorrow's food system. Their goal: to be a global player in the food industry by constantly improving and offering new solutions.