Fraud Doesn’t Stand a Chance
When Trustpair came to us, they had one clear goal: to make vendor fraud as extinct as the dodo.
With their automated global account validation platform, they were already tackling fraud head-on,
but they wanted a brand that truly showcased their leadership in the evolving world of cybersecurity. Our mission? To build a brand that not only looks sleek but says loud and clear: "We’ve got your back—fraud doesn’t stand a chance."
The Story Behind the Brand
Trustpair is all about action. Their platform equips companies to stay ahead of vendor fraud, offering automated global account validation and unmatched security. Our concept centered around making this action visible—transforming what can feel like an abstract and intangible service into a clear, compelling narrative of trust, control, and cutting-edge technology. The new brand isn’t just about preventing fraud—it’s about empowering companies to take charge of their security, ensuring they stay on top of their game no matter how sophisticated the threat.
Client
Trustpair
Project type
Branding & Strategy
Verbal identity
Logo Design
Web Design
Illustration
Team
Juliette Boué
Frédéric Legall
Constant Revest
Clément Tremblot
Samantha Weyen-Brown
Sylvain You
Where Risk Meets Resolution
We knew Trustpair’s visual identity needed to reflect their leadership in the field of cybersecurity, while also conveying both risk and reassurance. The solution? A sleek, elegant balance of classicism and modernity. We chose a dark, metallic color palette to symbolize the dangers lurking in the world of fraud but contrasted it with bright, luminous tones to represent the protection and peace of mind that Trustpair offers. The logo and its protective shield icon capture that sense of invisible, yet impenetrable, security—a fortress that stands between companies and potential fraud. With elegant typography and abstract 3D assets, we built a brand that is both sophisticated and dynamic, embodying Trustpair’s innovative technology and unwavering control.
A Future That’s Fraud-Free
Partnering with Trustpair has been nothing short of inspiring. Together, we didn’t just craft a brand—we set the stage for a future where vendor fraud is a thing of the past. Thanks, Trustpair, for letting us be part of this incredible journey. The road ahead looks bright (and fraud-free), and we can’t wait to see what’s next!