Join the movement to make reuse a daily action.

The world is finally waking up to the problem of single-use plastics, and the reusable container sector is leading the charge. But while European laws are starting to crack down on plastic waste, many takeaway businesses are struggling to find easy and affordable solutions. And let's be honest, customers are fed up with the lack of action.

“La Consigne GreenGo” needed LORD to build an ambitious brand in a booming field, with the new name they had come up with, BIBAK (contraction of “Bring it Back”). Thanks to tracking technology, BIBAK knows exactly where its containers have been and which businesses are making the most of them. And for customers, returning containers is rewarded with all sorts of goodies - freebies, coupons, you name it!

Our approach to the brand design was inspired by BIBAK’s  its positive attitude. There are no finger-wagging demands or boring lectures here. Instead, we designed a positive brand that turns re-use into a game, making it easy and fun to get involved.



Project type

Brand Strategy
Brand Design & Content
Web Design
Front development (Webflow)
Product design


Camille Dechartres
Samantha Weyer-Brown
Coline Ferru
Constant Revest
Victoria Levêque
Clarisse Talleux
Valentin Escané

Creating a movement

The brand is loud with revendications thanks to big fonts, repeated texts and a multitude of labels. Recycling already has an icon, so we created the icon for re-use. A cyclical movement expressing a joyous, seamless transformation to convince die-hard eco-warriors and people just looking to do their bit.

Everything is possible with the right technology

The reason for BIBAK’s general positivity is confidence in their system. By creating a smooth user experience, they make actual change a reality. We’re showcasing practical elements of their product with our bright colours and modern font, for a B2B brand with a fresh look.

a series of posters with a person holding a cell phone

A lasting change

Transformative companies take true commitment. Kudos to Yasmine, Lucas, Iris and Ines for inviting us to contribute to the bring it back movement!