Join the movement to make reuse a daily action.
The world is finally waking up to the problem of single-use plastics, and the reusable container sector is leading the charge. But while European laws are starting to crack down on plastic waste, many takeaway businesses are struggling to find easy and affordable solutions. And let's be honest, customers are fed up with the lack of action.
“La Consigne GreenGo” needed LORD to build an ambitious brand in a booming field, with the new name they had come up with, BIBAK (contraction of “Bring it Back”). Thanks to tracking technology, BIBAK knows exactly where its containers have been and which businesses are making the most of them. And for customers, returning containers is rewarded with all sorts of goodies - freebies, coupons, you name it!
Our approach to the brand design was inspired by BIBAK’s its positive attitude. There are no finger-wagging demands or boring lectures here. Instead, we designed a positive brand that turns re-use into a game, making it easy and fun to get involved.
Brand Design & Content
Front development (Webflow)