Lalalab

Build a stronger brand that could stand apart from traditional photo albums and celebrate the spontaneous reality of everyday life.With 13 million downloads, Lalalab had already established itself as a leading photo-printing app. But its brand identity didn’t yet reflect its distinctive personality: unapologetically feminine, optimistic, practical, and empowering.

Make Lalalab’s brand as bold, empowering, and real as the people behind the photos.We built the brand around a simple belief: every photo deserves to be printed. 
Forget posed, filtered, or picture-perfect moments: Lalalab celebrates the photos people actually take and love, from everyday snapshots to blurry memories and beautifully imperfect moments. “Love it, Print it” became a simple manifesto for embracing real life and giving every memory the chance to live beyond the screen.

A radically honest visual identity that puts real photographs at the heart of the brand. Personal images from the Lalalab team became part of the iconography, giving the brand an inherently authentic and personal character. Bold typography and simple layouts give the photographs room to speak, while playful illustrations and expressive colours add warmth and personality. Fashion-inspired product photography brings a softer, more contemplative dimension, creating a brand that celebrates both the spontaneity of life and the memories worth keeping.