Changing the way people shop online with just one click
So you’re on the bus, scrolling on your phone, when you stumble upon this dope t-shirt in an Insta ad. You're ready to buy, but then comes the dreaded checkout process. Ugh, creating an account, typing in your deets, filling out forms... snoozeville. And to top it off, your stop is coming up, so you gotta bounce and abandon your cart.
A whopping 70% of online business transactions are abandonned at checkout. That is, unless those businesses are smart enough to use JUST. With a powerful one-click checkout solution available on all e-commerce websites, checkout is reduced to less than 15 seconds. Less time than it takes to remember a password ! Shoppers enjoy the sleek experience and the freedom it provides, which keeps them coming back. Online sellers enjoy a booming business and crazy conversion rates, with little effort. It’s a win-win !
In this newly established but highly competitive market, LORD had to create a brand identity that would set JUST apart. Sure, JUST makes the checkout experience faster. But what really caught our attention was how smooth it was. JUST makes online shopping less of a headache and more of a freedom ride. We designed an identity inspired by the 80’s to get people into the same groove. With branded stickers, a groovy font and chill messaging, the new JUST brand inspires users to have a blast while shopping online - and businesses to give their customers a good ride, not just a sale.
Brand Design & Content
Front development (Webflow)