Changing the way people shop online with just one click

So you’re on the bus, scrolling on your phone, when you stumble upon this dope t-shirt in an Insta ad. You're ready to buy, but then comes the dreaded checkout process. Ugh, creating an account, typing in your deets, filling out forms... snoozeville. And to top it off, your stop is coming up, so you gotta bounce and abandon your cart.

A whopping 70% of online business transactions are abandonned at checkout. That is, unless those businesses are smart enough to use JUST. With a powerful one-click checkout solution available on all e-commerce websites, checkout is reduced to less than 15 seconds. Less time than it takes to remember a password ! Shoppers enjoy the sleek experience and the freedom it provides, which keeps them coming back. Online sellers enjoy a booming business and crazy conversion rates, with little effort.  It’s a win-win !

In this newly established but highly competitive market, LORD had to create a brand identity that would set JUST apart. Sure, JUST makes the checkout experience faster. But what really caught our attention was how smooth it was. JUST makes online shopping less of a headache and more of a freedom ride. We designed an identity inspired by the 80’s to get people into the same groove. With branded stickers, a groovy font and chill messaging, the new JUST brand inspires users to have a blast while shopping online - and businesses to give their customers a good ride, not just a sale.



Project type

Brand Strategy
Brand Design & Content
Web Design
Front development (Webflow)
Product design


Samantha Weyer-Brown
Clément Tremblot
Constant Revest
Vincent Bidaux
Fred Legall
Victoria Levêque
Valentin Escané

The magic touch

It’s the feeling you get when checking out is a breeze. Black backgrounds, block colours, one font are associated with the JUST star icons and brand stickers for a slick look with a bit of that special magic.

Pretty groovy

We defined a laid-back attitude that lets the user kick back, relax, and soak up all the goodness of online shopping. We keep it real with an honest tone that doesn't take itself too seriously, but still brings the energy. JUST is the epitome of what a good shopper experience looks like.

a row of billboards on the side of a building

Booming business

JUST is ready to make a real difference to the online experience of small shops, to shift some of the business from big companies into the pockets of smaller players.  Thank you Benjamin and Jérémie for giving us the opportunity to come along for the ride.