The secret sauce to success
Technology. Innovation. Digital.
Restaurant owners hear these words every day.
Sometimes, it even scares them.
Let’s be real: change isn’t a piece of cake.
This is why, Obypay, one of the french leaders in the foodtech industry decided to give innovation a new meaning.
Whether it's table ordering systems or customer loyalty tricks, the french company is all about joining forces with restaurants and taking them to the next level.
Team spirit: it’s what guided our rebranding.
We imagined a playful and generous identity all along showcasing Obypay’s knowledge and expertise. Through a strong claim inviting restaurant owners to “team up for success”, the brand becomes the choice for victory.
Client
Obypay
Project type
Branding & Strategy
Verbal identity
Logo Design
Web Design
Front development (Wordpress)
Product design
Illustration
Photography
Team
Enya Achi
Sylvain You
Fanny Guilhen
Camille Dechartres
Fred Le Gall
Valentin Escané
Marine Toux
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/6657235110d142af7f6c8a05_obypay-1.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/66572351df2aab19e096791b_obypay-2.webp)
What’s cooking? A tasty logo!
Mouth-watering, friendly and cheerful, the logo is a tribute to food professionals. We imagined it as the final touch they need in their recipes, the missing ingredient finally found! Prepared with love, it features a smile on the first letter, a joyful typography and a dynamic animation. It’s a perfect way to represent Obypay’s wish to team up with restaurants.
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/665726981414de795da07274_obypay-marquee-1.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/6657269801fb47dee6b42bde_obypay-marquee-2.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/6657269824eb1a61c7d0a226_obypay-marquee-3.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/66572698f46892f49e3c7b44_obypay-marquee-4.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/66572698214ed37c9ddc1069_obypay-marquee-5.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/665726989c2d7aefa75c82d4_obypay-3.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/6657269894c3781078c932ac_obypay-4.webp)
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/665726983975446f534ef04c_obypay-5.webp)
Never disconnected from restaurants
Who says tech has to be cold and detached? Not Obypay!
The rebranding is all about embracing the vibrant, lively world of restaurants. Picture this: photographs that capture the buzz of a busy restaurant, the clink of glasses, the laughter of diners. And the illustrations? They totally reflect the food sector with a pop and fresh touch.
![](https://cdn.prod.website-files.com/63dbcb270006fb086fcc5eef/6657269810d142af7f6ed0ef_obypay-6.webp)
Teamwork always wins
Special thanks to the Obyplayers for their trust and investment in this exciting rebranding project! We're absolutely delighted to introduce a fresh twist on technology among restaurant owners.