From oldies to goldies
They're known as " boomers, old folks, pensioners"....
Preconceptions about people over 60 have been around for a long time.
Not only they denigrate 1 third of the population, but they are out of step with reality.
Working alongside Skarlett, the newly-created start-up dedicated to the over-60s, we wanted to set the record straight and portray seniors as they really are: active, enterprising, lively. In fact, by developing an ecosystem of services for the 60+ population, including equity release and insurance, Skarlett is breaking new ground and adopting a totally disruptive stance on the sector.
And shaking up the codes means shaking up the old adages. So for this branding project, we've decided to turn "c'était mieux avant" (it was better before) into "C'était mieux après" (it was better after)!
Brand Design & Content
Front development (Prismic)
We're proud to have designed a brand that inspires and empowers all along with a website that embodies its essence. Special thanks to the Skarlett team, Benjamin, Raphael, Townley and Anaïs for their confidence and ambition!