Deskeo
Building a category-defining brand.
Experience your uniqueness
Scale an all-in-one real estate powerhouse to match its massive growth and market ambitions. Before the company disrupted the sector, the commercial real estate market overlooked the employee experience, forcing businesses to endure fragmented rentals, slow design processes, and separate furniture sourcing. By keeping everything in-house, from bespoke office design to hospitality services, the business needed a redefined brand expression to break the mold of a highly standardized industry and cement its position as the undisputed category leader.
The look and feel of a workplace can make or break a team's productivity and job satisfaction. The strategy shifts the corporate narrative from basic office rental to the creation of tailored, high-end workplace experiences that just work.Driven by a meticulous attention to detail and the core philosophy that when it comes to workspace curation, sufficient is never enough, the brand transitions from a traditional real estate provider into a premium lifestyle ally that ensures companies experience their uniqueness.
A daring and generous brand identity engineered around total adaptability. The centerpiece of the visual ecosystem is an adaptable logo that opens up to showcase the brand's diverse offerings, mirroring a dedication to finding the perfect fit for every client. The system breaks traditional real estate codes by pairing high-contrast typography and bold layouts with a rich selection of curated photos, diverse illustrations, and detailed iconography. The digital experience seamlessly blends an efficient catalog with killer details and stunning visuals, ensuring a user experience that is truly unparalleled in the field.
Strategy
Visual Identity
Verbal Identity
UX/UI
Development
Illustration
Photography
Clarisse Talleux
Axel Sigurdsson
Samantha Weyer-Brown
Clément Tremblot
Coline Ferru
David Pavel











“Working on our rebranding with LORD has fundamentally challenged Deskeo's functioning. We’re now poised to showcase our expertise like never before!”
Kim Le, CMO