Shotgun
Creating a culture through a brand.
Live by the Day & Night Rhythm
From a functional ticketing tool to the ultimate cultural reflex. Shotgun revolutionizes event discovery across cities and continents, transforming a local transaction into global momentum. It needed to establish itself as the leading infrastructure between these creators and a new generation of partygoers, leaving behind archaic ticketing legacy systems that failed to serve this new creator economy.
Life happens in two tempos, and music events shouldn't wait for sunset. To turn Shotgun into a 24/7 companion for memory-makers, from underground warehouse raves to large-scale festivals, the platform adapts to the audience's circadian rhythm. By inviting users to sync the clock and switch the mode, the experience seamlessly splits into Day Mode for festivals and daytime discovery, and Night Mode for night events.
Shotgun’s identity is alive, translating the events’ raw energy, mood, and lights straight onto the screen.It is a deeply sensorial, energetic, and vaporous visual ecosystem that makes users feel the bass before they even arrive. Driven by a friendly, complicit tone of voice, it directly empowers the Shotgun community, turning ticket buyers into a collective movement. The brand speaks like an insider who always knows where the culture is heading next.
Strategy
Visual Identity
UX/UI
Verbal Identity
Logo Relift
Camille Dechartres
Axel Sigurdsson
Constant Revest
Frédéric Le Gall
+5 million
regular users since the rebranding
International expansion
Shogun has grown to processes ticket sales in 49 countries, with international operations making up 20% of its overall business volume.
















