Shotgun

Creating a culture through a brand.

Entertainment

Live by the Day & Night Rhythm

From a functional ticketing tool to the ultimate cultural reflex. 
Shotgun revolutionizes event discovery across cities and continents, transforming a local transaction into global momentum. It needed to establish itself as the leading infrastructure between these creators and a new generation of partygoers, leaving behind archaic ticketing legacy systems that failed to serve this new creator economy.

Life happens in two tempos, and music events shouldn't wait for sunset. To turn Shotgun into a 24/7 companion for memory-makers, from underground warehouse raves to large-scale festivals, the platform adapts to the audience's circadian rhythm. By inviting users to sync the clock and switch the mode, the experience seamlessly splits into Day Mode for festivals and daytime discovery, and Night Mode for night events.

Shotgun’s identity is alive, translating the events’ raw energy, mood, and lights straight onto the screen.It is a deeply sensorial, energetic, and vaporous visual ecosystem that makes users feel the bass before they even arrive. Driven by a friendly, complicit tone of voice, it directly empowers the Shotgun community, turning ticket buyers into a collective movement. The brand speaks like an insider who always knows where the culture is heading next.

Strategy

Visual Identity

UX/UI

Verbal Identity

Logo Relift

Camille Dechartres

Axel Sigurdsson

Constant Revest

Frédéric Le Gall

+5 million

regular users since the rebranding

International expansion

Shogun has grown to processes ticket sales in 49 countries, with international operations making up 20% of its overall business volume.