Hublo

Position a scaling leader as the benchmark HR platform for the healthcare industry. After ten years of growth and strategic acquisitions, Hublo needed to transition from a successful startup into the definitive SIRH for healthcare and medical facilities in France. The goal was to build a brand capable of handling this corporate expansion without disconnecting from its human roots. We teamed up with Hublo to support those who care.

People rarely choose a career in healthcare by chance. They choose it to care for others and contribute to something greater than themselves. But growing pressure and difficult working conditions are putting this calling at risk.
Hublo protects what makes this work meaningful, preserving the calling.

A brand identity driven by dedication and hope.
To break away from the cold and clinical aesthetics of the medical sector, we created a warm, solar, and reassuring visual universe. Grounded in reality, for the field. The voice is straightforward, humble, and deeply supportive. Respect is always present: it acknowledges the heavy constraints of the job while bringing real breathing room to the everyday routine.