CardNexus
From subculture to global business infrastructure.
The Nexus Awaits
Launch a category-defining brand for the Trading Card Game industry. In an expanding global market where the TCG ecosystem still lacks a structured, dominant business platform, the goal was to transform a passionate subculture into a scalable, enterprise-level brand, positioning the company as the absolute market authority. We teamed up with CardNexus to redefine the game.
The TCG world is growing fast, but it’s still scattered. Across games, platforms, and tools, the experience remains fragmented, leaving the culture without a true place to gather. Yet, passion deserves a home. Welcome to CardNexus.
A brand identity powered by passion. To capture the thrill of collecting and high-stakes deals, we created a bold, playful, and electric visual world.By players, for the culture. The voice is authentic, confident, and witty, speaking the community's language naturally. Fun is always welcome, but never forced: it shows the excitement rather than hyping it up.
Strategy
Verbal Identity
Visual Identity
Logo Design
UX/UI
Valentin Escané
Constant Revest
Sylvain You
Fanny Guilhen
Jane Henrion
Barthélémy Delorge
Axel Sigurdsson
3,5 m€
raised in pre-seed funding from Piton Capital
“The challenge was a big one: giving CardNexus a strong identity while allowing the identities of all the games we represent to shine through. LORD understood this balance from the start and supported us with a great deal of listening, energy, and creativity. After many iterations, they created a bold brand that dares to stand out and truly sets us apart. And most importantly, a brand we genuinely see ourselves in.”
Julie Le Somyer, CO Founder & CPO