Sending startups on orbit
Let’s be real: entrepreneurship is a cutthroat world where only the fittest survive. It doesn't matter if you have the best ideas or the most drive - you still might end up failing miserably. Novapuls offers a glimmer of hope to new startups by providing workspace, cash, and expert guidance to help them get off the ground.
Novapuls came to LORD for a new identity to follow their newfound success: a new place, new mentors and a ton of new companies under their wing. It could be tricky to navigate the different identities of the brands they were accompanying. And with so many brands under their belt, it was a challenge to differentiate them from their protégés. A mere logo overhaul wouldn't cut it. We had to create a visual language that would make Novapuls stand out.
Relying on a custom font, a geometric pattern, and futuristic design elements that paid homage to particle accelerators - essential for a spacecraft to reach the stars. Future-driven and rigorously constructed, the result amplifies the best of what Novapuls stands for.
Brand Design & Content
Front development (Prismic)