Support for the Moments That Matter
In France, one out of three public aids goes unclaimed.
Simply because accessing them is too complex and hidden.
Klaro was born to bring a real solution to the table. Make help easy to find,
easy to understand and easy to claim. Very quickly, their mission grew, supporting employees and tenants in the moments where financial help can genuinely
make a difference. That’s when they reached out to us.
Klaro didn’t want to remain just a practical simulator. They wanted to become
a brand people trust, appreciate and feel connected to.
Our strategy presented itself: position Klaro as a real financial advantage,
just like the employee benefits people already know and value. By anchoring Klaro
in a familiar, evangelized category, we created the right conditions for the brand to grow, increase its impact and evolve into something more emotional and meaningful. A future love brand.
Client
Klaro
Project type
Branding & Strategy
Verbal identity
Logo Design
Web Design
Web Dev
Team
Clarisse Talleux
Enya Achi
Sylvain You
Axel Sigurdsson
Camille Dechartres
big idea
Our creative angle was the big idea: “For the moments that count, count on Klaro.” The brand needed to speak to real life. To those everyday or decisive moments where a bit of support can change the course of things.
Moments like building a project, sustaining daily life, moving into a new home.
Klaro became the right support for the right moment. Offering clarity, serenity and revealing hidden opportunities. This idea shaped a brand story that is human, present, and genuinely helpful.
visual direction
The user moves through gentle horizons, airy textures and elements that seem
to float soflty. Warm colors that feel comforting, movements are subtle and the atmosphere carries a sense of calm presence.
The direction lives as a sensation, rather than a style. It brings light where things feel complex, breathing room where everything feels tight and reassurance when choices feel heavy. A visual refuge makes each moment feel lighter
and every step a little more possible.
verbal identity
Klaro’s verbal identity was shaped to feel like a presence. Not a tool. Not a system. A companion. A voice that slips naturally into the flow of everyday life.
Someone who notices what you’re going through, who understands the weight of certain moments and the quiet courage behind everyday decisions.
Klaro speaks with clarity, warmth and steady reassurance. The tone is calm, human and grounded. It’s confident but gentle. Empathetic without being emotional, simple without being reductive.
here’s to the moments that build a brand
A heartfelt thank you to the Klaro team for their trust and for the rich insights that guided this rebranding journey. Your openness allowed the meeting point between creativity and pragmatism to shape a brand that is both meaningful and unique.