Ircam

Differentiate Ircam Amplify from the world-renowned IRCAM research center and establish it as a distinct commercial powerhouse. 
While sharing historical roots, the new entity operates as a cutting-edge player dedicated to revolutionizing how businesses experience and utilize sound. Positioned across the entire audio value chain, from turnkey products for global enterprises to advanced tech components for industry experts, the company needed to forge a scalable brand that reflects its commercial uniqueness and showcases the transformative power of sound.

The audio industry is experiencing an unprecedented surge, evolving into a realm of multi-modal, poly-sensory experiences.As sound exploration weaves its way into the very fabric of daily life, we positioned the brand as one that not only mirrors the power of sound, but also showcases its potential to empower companies and industries.

A dual-sided visual ecosystem designed to visualize sound in all its facets and echoes. To seamlessly address distinct target audiences, we crafted a dual brand identity: a clean, white "front side" to illustrate finished sound products, inviting viewers into an immersive experience, and a raw, dark "back side" representing the world of studios and sound engineers through binary graphics and pixelated textures that convey the tech creation process.The final identity is a vibrant testament to Ircam Amplify's pioneering spirit, characterized by immersive environments, bold contrast, and technical creativity to beckon companies into unexplored realms of sonic possibilities.