a close up of a sandwich on a plate

Hungry for change

Back in 2010, the vegan food revolution was just starting to pick up steam, and meat alternatives were starting to make their way onto grocery store shelves. But there was one plucky startup that saw things differently. Hari&Co had a vision of plant-based food that wasn't just healthy and sustainable, but also delicious and stylish.

Their secret weapon? The humble bean. Sure, beans might be your grandpa's favourite food, but Hari&Co knew that these little powerhouses of protein and nutrition had the potential to be so much more. With a little bit of creativity and a whole lot of passion, they set out to make beans the ultimate European superfood.

We took the opportunity of this new way of eating to inspire a revolution. When healthy, plant-based meals encourage people to prioritise pleasure and indulgence... nothing can stop it from changing the world. The brand we created centres around health and taste with a simple design that shows just what’s in your plate. Nothing more, nothing less.

Client

Hari&co

Project type

Naming
Brand Strategy
Brand Design & Content
Web Design
Front development (Webflow)
Packaging
Illustration
Photography

Team

Constant Revest
Axel Sigurdsson
Fred Legall
Jean-Charles Couty

a poster on the side of a building advertising food
a person holding a green bag that says har & co

Satisfying the crave

To balance a very healthy-looking style, we used a tone of voice encouraging a sweet tooth. The new Hari&Co brand proves that when it comes to changing the world, nothing can stop a good meal.

a couple of boxes sitting on top of each other
boxes stacked on top of each other with the word hate written on thema man standing in front of a food trucka pile of beans with the words not your typical boring baked beans

Every bean matters

Thanks to Benoît, Emmanuel, Camille, Clémentine and Marion for inspiring us to start our own food revolution!