ESG becomes the new ROI
When Apiday approached us, they had a clear ambition: turn ESG from an obligation into an investment advantage.
In a market where private equity faces tighter scrutiny and rising expectations, ESG can no longer be treated as a box-ticking exercise.
At LORD, we set out to reposition sustainability as a lever for performance.
A strategic narrative investors can actually believe in. A whole new paradigm.
From this conviction emerged the big idea that drove Apiday’s rebrand: “Sustainability pays off.”
Client
Apiday
Project type
Branding & Strategy
Verbal identity
Logo Design
Web Design
Web Dev
Team
Axel Sigurdsson
Fanny Guilhen
Enya Achi
Constant Revest
Frédéric Legall
Designing the new apiday
A bold, minimalist logo signals Apiday’s move into a new era: elevated, precise, and unmistakably confident. A refined black-and-white palette asserts clarity and authority, balanced by warm neutrals and a vibrant gradient that brings ambition and energy, with green anchoring the brand in the ESG space. A contemporary serif headline typeface reinforces Apiday’s strategic intelligence and maturity.
AN INVITATION TO STAND OUT
This rebrand marks a clear reaffirmation: precision under pressure, clarity in complexity. A visual world shaped by data and elevated by human purpose: rigorous in structure, resonant in spirit. Confident, empowering, and unmistakably forward-facing.
BRANDING AS AN INVESTMENT
A sincere thank you to the Apiday team for their trust, ambition and collaborative spirit throughout this project. This rebrand reflects a company ready to challenge conventions. A true investment in branding and in the future.