Love what makes you unique

What we did

Brand concept
Brand identity
Art direction
Design system
Messaging
Illustration
Website
User experience
Packaging
Fast-fashion is the 2nd most polluting industry in the world. Subsequently, we need to ask ourselves if there’s any point in creating new things if they already exist elsewhere?

Imparfaite is a professional vintage clothes and accessories marketplace. The purpose is to select and put back onto the market the most amazing vintage pieces thanks to partnerships with the best professional vintage sellers in France (thrift and consignment shop owners).

The mission: to dust off vintage and democratize it to make it a real alternative to online fast-fashion.
If someone asks you where your garment comes from, you can now say "sorry it's vintage"